Using Saussure’s model of the cross, the signified in my
illustration would be the person and their phone. Separately they are just a
man and a phone, but because of the signifier- the cord plugging into his head-
it changes the entire meaning of the illustration. The sign of the illustration
is what the whole represents. In this case the entire meaning derived from the
illustration. The viewer receives the message that phones have taken over the
need to have a brain. The last piece is how the illustration is
received/interpreted. Which is entirely subjective to the individual. In the
case of this illustration it is what meaning is taken from the phone being
plugged into the person’s head and how they interpret it- whether good or bad.
