Illustrator Presentation

So.... I switched mine up from the illustrator I previously chose.
I feel like this person has a more relatable style to myself. I love this illustrator!

LADY DESIDIA (Vanessa Borrell)
The Link below goes to a google slide presentation:

https://docs.google.com/presentation/d/1GCqeL1oduXQfqB3TWpT6mNPaPmHj7w_bognSkbLxqjY/edit?usp=sharing

Illustrative Story

 In total time spent sketching and planning layout as well as vector drawing and composition was about 25 hours

Reading Four- Chapter 9

Above is my drawing notes from the class lecture and whilst I was reading the chapter.
I will explain everything in better detail below:

Working as an Illustrator:

- Prospecting for work

- Communicating your product to a potential client

- Receiving an offer of commission from that client

- Reading the offer of commission carefully, before quoting the client for the charges for your product, the exact amount of product involved, the legal rights over the product that you are granting to the client or retaining for yourself, and setting out and agreeing to delivery dates for roughs and final products.

- Negotiating the counter- demands of the client where necessary, before finally securing the commission.

- Generating the roughs in a suitable location

- Delivering the roughs on deadline, listening to and addressing your clients concerns and agreeing to make amendments to the work wherever necessary.

- Generating the final artwork in a suitable location

- Delivering the final artwork on deadline and in the correct technological and/or physical format(s).

- Submitting your final invoice to the client, quoting the job number, purchase order number and your payment terms for the commission.

-Tracking the payment in relation to the terms stipulated on your invoice and chasing up a late payment wherever necessary.

-Receiving your payment from the client.

Pay Attention to your personal business!!!!!!

• small business/ personal business 
• summarize your plan- ie. Your business, its services and products
• improve your marketing and sales strategy- bechance, blog, social media etc.
• The skills that make up your business
• Your operations- what you are offering as a product
• Financial expectations

• DONT WORK FOR FREE- every transaction must be recorded.
• Don't be afraid to negotiate according to your skill and time used.
• Conduct yourself professionally with others
• Be wary of clients trying to change your work- stay true to your style.
• Be efficient and WORK HARD!!!!

Signified Portrait

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Assignment 2- Saussure Model

          Using Saussure’s model of the cross, the signified in my illustration would be the person and their phone. Separately they are just a man and a phone, but because of the signifier- the cord plugging into his head- it changes the entire meaning of the illustration. The sign of the illustration is what the whole represents. In this case the entire meaning derived from the illustration. The viewer receives the message that phones have taken over the need to have a brain. The last piece is how the illustration is received/interpreted. Which is entirely subjective to the individual. In the case of this illustration it is what meaning is taken from the phone being plugged into the person’s head and how they interpret it- whether good or bad.

Reading 3- Chapter 3

There are two schools of thought when it comes to communication. Process and semiotic. 

Process- wants to break down the separate elements of the communication process with some attention paid to the context of the message and or purpose of said communication. 

Semiotic- more attention paid towards the text or the medium which the message is communicated. Also there is focus on the audience and initiator of the communication. 

The process: you> message> medium/channel> destination

In order to communicate your message focus in these four steps as an illustrator. Understand your style, develop your message, and establish a channel by which to send your message to your designated audience. 

1.You-the illustrator are the communicator. Your style and effectiveness to convey a message depends on your background, age, culture, family life, personality, etc. Everything in your life including any changes affects your illustrative style, allowing you to change and grow. 

2. Message- employ a visual code using the artistic elements of design (line, color, value, light, etc.) to break this down simply. Your sign is made up of the signifier and the signified. Your message= image+ meaning. Signs are broken down into three different categories, all of which convey the message to the audience. They are icon, symbol, and index. 

Icon- resembles the image that it is signifying. Simply made so that even a child could indenting and understand it. i.e. Apple, cat, car.

Symbol- something that is culturally agreed upon. An example would be relating colors to emotions like red to anger. It is an arbitrary relationship with "little to no visual connection to the object that it signifies". 

Index- natural sign like a storm gray cloud signifying a storm, or leaves falling to signify autumn. This form of signs is mostly used by fine artists rather than illustrators. 

3. Channel/medium- the physical means of directing the message to the audience. They are various forms of mediums to get your message out there, and just like everything else in this chapter, it is broken down into three different groups/types.

-presentational (voice, face, body) 

-representational (writing, drawing, painting) 

-mechanical (press, internet, radio, television) 

4. Destination- the audience is the destination of your message, and they are the people that will deconstruct and decode the message or idea that you have so thoughtfully created. The entirety of your work rides on whether or not the audience will receive your message well and or understand. Basically communication is a two way street between the messenger and the receiver of said message. The content and the visual language of your illustration must reflect the audience and their preference, understanding, and abilities. Understanding your target audience is something that is constantly researched. Receiving feedback from your message is what mueller you improve/change if needed in order to more successfully convey your message to your audience. The audience is the entire purpose that you created your message in the first place, so that it could be heard/communicated to someone. Everyone has their own way of understanding, and if you can find their particular communication style you can be effective in communicating your message/illustration.

Illustrator Research choice

I chose Chaira Bautista. Who is someone I really admire, especially one getting late to the illustration game. She began illustrating professionally in her late 30's. I love her style and the way she depicts metaphors. She is ver creative and her style is close to mine. Just one of the few people I admire in the illustration world.